Thinking About Selling Your Home?

There are three critical, controllable factors involved in selling any property: price, condition and marketing. My experience combined with the resources available from the realty firm with which I am affiliated – Semonin Realtors – allows for the development of creative strategies that result in successful marketing and pricing plans.

Marketing

Typically, my marketing effort will involve some or all of the following activities.

• Create a customized marketing plan that targets the appropriate audience;
• Take 25 exterior and interior digital photos;
• Place the listing, along with the 25 photos, a customized description, open house info, etc. on my Semonin and Realtor.com websites.
• Create an appealing property looseleaf binder to display the following: fact sheet, disclosure, photographs, plat map, floodplain disclosure, lead paint disclosure, home warranty, etc.;
• Tour the property from a Buyer’s point of view. Offer ideas to improve the home's appearance and thereby reduce its time on the market;
• Discuss the benefits of purchasing a Home Buyer’s Warranty;
• Discuss the benefits of Semonin’s Five Star and Winner’s Circle Programs;
• Discuss the benefits of using a Supra key box;
• Develop a mail campaign that encompasses:
  • My sphere of influence;
  • Neighbors;
  • Other active realtors with buyers in the given property’s price range;
• Develop an open house schedule and the corresponding print advertisement;
• Install the for sale sign with any appropriate sign riders and the “Hot Line” number;
• Discuss the pros and cons of a fact sheet box;  
• Prepare an Open House Guest Register;
• Provide a fact sheet display stand for inside the home;
• Assist property owner in preparing the property for all open house events;
• Schedule showings of the property;
• Follow up with potential buyers from Open House events;
• Submit property to Multiple Listing Service;
• Property will be featured on my websites:

1.      www.rickschmidtlouisville.com                                

2.      www.rick.semonin.com

                              3.       www.semonin.com   

                              4.    www.realtor.com

Financial Activities

Listed below are my most significant financial responsibilities.

• Prepare a competitive market analysis (i.e., CMA) of the property;
• Develop a pricing strategy for the property;
• View competing properties for sale in neighborhood;
• Explain how the commission split may affect the number of showings by other agents;
• Prepare a seller’s net sheet;
• Explain how the Semonin 5 Star and Winner’s Circle Programs may favorably impact the DOM statistic;
• Explain the importance of investing in a buyer’s home warranty;
• Assess the financial standing of any homeowners association balance sheet.
• As is appropriate, secure a copy of and point out the critical components of any condominium association bylaws and Master Deed.

Other Actions and Services

• Consultations with seller and coordination of activities with others:
  1. Property inspectors;
  2. Surveyors;
  3. Pest control;
  4. Roofers;
  5. Septic tank inspectors;
  6. Fair Housing laws;
  7. Issue of  “broken and/or dangerous” items found during inspection;
  8. Seller’s Disclosure;
  9. Lead-based paint disclosure;
  10. Appraisals;
  11. Buyer’s real estate agent;
  12. Escrow officer;
  13. Lender;
  14. Homeowners association president;
  15. Attorneys, heirs, trustees, etc.
• Pre-qualification of buyers;
• Discussion and advice regarding counter-offers;
• Relocation assistance;
• Smoke detector regulations;
• Immediate feedback regarding the results of all showings and open houses.